Jordan Bridal Named Badminton Canada’s New Executive Director


Jordan Bridal Named Badminton Canada’s New Executive Director

The Badminton Canada Board of Directors is pleased to announce that Jordan Bridal will take over as Executive Director in July 2022.

The Board of Directors of Badminton Canada is thrilled to announce that Jordan Bridal will become the new Executive Director effective July 2022. Jordan was the successful candidate in the thorough process led by Steve Indig from Sport Law.

Jordan brings a wealth of experience to the position having worked at Badminton Canada from 2016-2019 as the High-Performance Director. His most recent experience has been working as a Senior Program Analyst with Sport Canada as well as in depth expertise from previous roles with multi-sport games such as Canada Games and Commonwealth Games. Jordan also worked for the Canadian Paralympic Committee from 2008-2015. 

“I am happy to welcome Jordan back to Badminton Canada. I worked closely with Jordan when he was our High-Performance Director and I am confident that his familiarity of our organization and previous relationships with Badminton Canada staff, membership, players, and our Board situate him ideally for success in this role” stated Badminton Canada President Ken Poole. 

“On behalf of Badminton Canada’s Board of Directors, I would like to thank our previous Executive Director, Joe Morissette for his years of service to the organization and for the healthy position he has left us in as well as his assistance with this transition period” added Poole. “We wish him the best of luck in his new role as CEO of Triathlon Canada.” 

Badminton Canada is looking forward to getting our programs back to normal after severe disruptions due to the COVID-19 pandemic. Our players have been having great success on the international scene and we hope to build on that momentum while further developing our grassroot development system, safe sport, indigenous, para, coaching, officials, and governance areas.

“I am extremely honoured and excited to be moving into the role of Executive Director with Badminton Canada,” said Jordan Bridal.  “The organization is coming from a solid position under the previous leadership. We have great staff, an experienced Board of Directors and tremendous leadership in our provincial and territorial associations. I am looking forward to bringing my experience and skill set to further develop the organization towards an even more promising future”. 

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